Tired of trying to close deals via voicemail or eMail and getting nowhere? You are not alone.
Instead of utilizing what are now considered to be archaic methods of communication, try to reach out to your clients via SMS (Short Messaging Service) to close more deals.
Today, messaging apps are often where consumers spend the majority of time on their smartphones. If you think you don’t need to make the shift to closing deals via text messaging (SMS), consider that:
- 64% of adults now own a smartphone
- Over 80% of American adults text, making it the most common cell phone activity
- 90% of text messages are read within three minutes
Now that you understand the reach and power of using text messaging to increase sales, let’s take a look at a few important best practices to get you started.
- In general and for any text messaging initiatives you implement, it is best practice to keep your text messages short and simple. Be brief, focused and identify by stating the name of your company. Otherwise, you run the risk of the recipient completely ignoring the message because they are unsure of who is texting them.
- Consider what you are trying to accomplish and be sure to target your messages to meet that goal. For example, if you are in the early stages of trying to close a deal, you can use text messaging to ask a prospect if they can call you at a certain time. Or you could text them your number, so all they have to do is click-to-call the number within the text. This often improves call back rates.
- Avoid over-salesy messaging and slang. If you are “offering an amazing deal,” that kind of messaging is unlikely to elicit the response you want. Plus, that kind of language can cheapen your brand. Stick to the facts and the resulting action that you are trying to get.
- Be sure to include brief instruction messages at the end of your text messages. Include opt-out instructions, such as “Reply STOP to end” or “HELP” for immediate customer support.
- If you do have an offer that is time sensitive, make that clear by stating that it is only “good today” in your text messaging. This helps to create a sense of urgency and can increase the likelihood that your prospect will respond.
- Text message a link to documents that your client needs to review or eSign. This is a great way to remind prospects to read those documents and with the link in a text message, they can review it at any time that is convenient for them.
- If you do get a response from your prospect or client, be sure to send an automated response and that their desired result, such as a request for a phone call from you, occurs within the hour.
If you’d like to learn how DebtPayPro can help you close more deals with integrated text messaging, give us a call!