In our age of media saturation, marketers have no shortage of different platforms to reach their customers. However, despite all the attention that the newest forms of social media garner, email marketing remains one of the best tools for savvy marketers. Email offers many advantages when compared to other platforms like personalized marketing and efficient messaging.
Here are some reminders why email is still one of the best ways to reach your customers.
Depth of Content
Social media is perfect for reaching massive numbers of targeted customers, and print and television ads can connect with new clients. However, no form of marketing can hold a candle to the depth that email provides. An email can provide as much information as you want it to, whether you’re advertising a single special or giving prospective customers a complete rundown of your company and its services.
Targeted Reach
Depending on how you collect and organize your customer data, you can sort your email lists in any number of ways. When it comes time to send out a specialized email, you can restrict the email to specific groups. This is especially powerful if you use a CRM to manage your customer database. For example, if your CRM allows you to track what stage a client is in the buyer’s journey, you can deliver content that will help them move to the next level.
CRM Integration
Most CRM systems can integrate with your email client. DebtPayPro has email marketing built right into the platform, allowing you to easily keep track of any emails that you’ve sent or received from one of your customers. This is especially useful for active email addresses that handle emails from multiple customers. Depending on the features of your CRM, it can automatically capture and sort incoming emails, linking them up with the correct customer account so that you’ll always have a record of your communications with that customer.
Measurable Impact
The impact of traditional advertising channels, such as print or radio ads, can be difficult to measure. However, most email clients include tools that allow you to gauge the impact of your advertising campaigns directly. Read receipts can tell you when a customer has engaged with your ad, and you can directly measure the traffic coming to your website from embedded links in your marketing emails. These direct measurement tools allow you to test out new email approaches so that you can figure out what works best for your business and your customers.
Email is one of the most effective and efficient forms of marketing available. Taking advantage of the strengths of email and pairing it with the toolset of a full-featured CRM can improve the effectiveness of your marketing strategy.
